Twiggy was a 1960's English supermodel at the height of pop culture. uTwiggy, Gum's unique African conceptualization of the iconic woman, is a fusion of traditional African culture with the archetypal Twiggy imagery.
Each photograph in the Twiggy series is refreshing, light and playful as Gum effortlessly splices together symbols of African culture with the quintessential Twiggy pop feel. Gum's images celebrate her African heritage while embracing the iconic Western brands.
Gum's message behind the Twiggy series is to embody conventionally white Western pop icons with a fresh black feel. In doing so she has created an African model for these popular brands. Gum has succeeded in proclaiming her pride in her African heritage while simultaneously embracing Western culture; she has the best of both worlds.
Press release courtesy Christopher Moller Gallery.
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