Tao Hui's works focus on culture and identity through using various mediums including video, objects, and installation. His signature approach is to create bizarre and exaggerated scenes and metaphors to question the tenets of urbanization and hegemonic thinking. His works are visceral and provocative, yet enlightening and always imbued with a strong emotional power and a sense of "displacement", inviting the viewers to confront themselves with their own cultural history, ways of living and social identities.