TARO NASU is pleased to announce Simon Fujiwara's solo exhibition, entitled The Antoinette Effect.
An exhibition that takes Marie Antoinette as a starting point to explore the blending of economy, ingenuity, violence and fantasy in society. The exhibition focuses on specific elements of Marie Antoinette, focused mainly around her death and afterlife, how her image and story have been used to create objects and industries. This is a diverse approach to the usual focus on the 'lavish life' she lived. The works explore how humans invent ways to convert and exploit narratives even as gruesome as the execution of Marie Antoinette's and turn them into industries. It also explores technology and new media in relation to Marie Antoinette's life and death signaled a revolution and coincided with a period of early enlightenment and the emergence of new technologies such as emerging mass print press, the invention of the guillotine as a 'democratic form of execution—done by a machine, a nobody'. Due to the increasing power of the masses and the lowering costs of printing press, Marie Antoinette became a mass celebrity, an early example of a 'femme fatale' that continues to be a powerful economy today.
Press release courtesy Taro Nasu.