Xu Zhen. Courtesy Galerie Perrotin, Paris.
Iteration refers to the way of achieving a desired result through repeated feedback. The exhibited series shows how an artist, amidst increasing globalization and networking of art, can approach the future of art with his own formula.
As early as 2001, Xu participated in the 49th Venice Biennale, then the youngest Chinese artist to exhibit works at this international art event. Having made a name at 20 as an artist, he has since created a large number of works based on his own consciousness. The passage from one century to the next brought with it not only socio-economic but also cultural changes, the latter deeply influencing Xu as an artist. The great divide of his career came in 2009 when he established the art creation enterprise MadeIn Company in Shanghai. Since then his works have been produced in a corporate fashion and his 'artist' identity has been plunged into the center of controversy. Meanwhile, Xu's creative focus has begun to shift to the relationship between art and business.