Collectable Moments
THEO aims to introduce a more diverse way of experiencing and consuming art in the form of an exhibition to the MZ generation and collecting beginners, who are the main audience of The Preview Art Fair, away from the sales-oriented participation method of existing art fairs.
Artists go through the process of collecting in various ways for their work, and art fairs are events designed to introduce and collect artworks in an efficient way. The virtual space, which is composed of the collected moments of each artist, is manifested as a collectible moment due to the nature of art fairs, and various imaginary narratives are formed according to the image of the scene captured by the viewer.
The space of the small booth, which is open to the public, is curated with the keyword 'collecting' and is decorated with a space that embodies the artist's collective moments. In this way, THEO aims to introduce and support talented and promising contemporary artists by enabling the viewer to experience collecting the artist's moment through the actual collection of works while witnessing the fleeting moment expressed by the keyword of collecting.
Chanyong Chong (THEO Assistant director)
B1F
55-3, Bongeunsa-ro68-gil
Gangnam-gu
Seoul, 06156
South Korea
gallerytheo.com/en
+82 2-556-7290
Tuesday – Saturday
1pm – 7pm
(Closed on Sunday, Monday and Holidays)