Development of new technology is making a dramatic difference in the way people communicate with each other. Technology is used at the discretion of each individual, but often becomes mandatory in certain situations. Artists are not free from such social changes when communicating throughart. Restrictive ways of creating allows implementation of ideas to becomeelementary, which forces wary artists to combine technology and art, andorganically utilize new and existing tools. Yaloo observes the daily effects ofmass media on the public consumption, then depicts the sales strategiesto seduce the consumer by using Virtual Reality equipment. The resultingcluster of images cloned and transformed into a single collage or video, isthen projected or converted into various media such as VR and scarf.
In Yaloohouse—Yes, Sebum!,Yaloo introduces works that appropriate combinations of marketing tools designed by Korean cosmetics companies to attract consumers. By investigating the philosophy, marketing method, store display, and new products of these companies, the artist noticed how themes such as princess fantasy, naturalism, street culture were superficially exploited for publicity. ‹Yaloohouse, Yes, Sebum! Coach› combines projection mapping and sculpture, is a splendour of a shimmering pumpkin wagon at a glance, revealing countless sebum clusters that flocculate or multiply when examined up close.
The expression no sebum used in various skin care products, intrigued the artist during her process. An English word unfamiliar to many native speakers, sebum is an oily substance produced by the sebaceous glands. Corporations encourage passive consumption by distributing images that intensify micro-pores under magnifiers or video clips of removing sebum. In today's capitalist society, mass media impose excessive consumption. Emphasizing on the need for more active and creative consumerist approach, the artist humorously approaches this perplexing social phenomenon.
Press release courtesy Whistle.