Born in 1933 in Grand Forks, North Dakota, James Rosenquist studied art at the Minneapolis Institute of Arts as a teenager and at the University of Minnesota between 1952 and 1954, painting billboards during the summers. In 1955 he moved to New York to study at the Art Students League. He left the school after one year, and in 1957 returned to life as a commercial artist, painting billboards in Times Square and across the city.
By 1960, he quit painting billboards and rented a small studio space in Manhattan where his neighbors included artists Robert Indiana, Ellsworth Kelly, and Jack Youngerman. In 1962, he had his first solo exhibition at the Green Gallery in New York, and afterward was included in a number of groundbreaking group exhibitions that established Pop art as a movement.

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