HYE RIM LEE

Through an exploration of videogame dynamics, intended for a male public, and a fascination with new technologies, the artist has used a different outlook to analyse some aspects of popular culture, globalization and especially femininity in relation to the media. Through her numerous works she demonstrates that the exploitation of the female body is still very much a relevant question. She has promised a continuation of her challenge to what she calls the “phallic motivations” of dominant cyber culture, computer gaming, contemporary myth and animamix in the engagement with high technology and popular culture. She also has a demonstrated ability as both an innovator capable of utilizing both new and old media, along with the latest technologies, as well as an exceptional ability to form and utilize international networks.