Press Release

Köln, February 27, 2020

Dear Andrea Cashman,

The official title of this exhibition is Footwear (Adapted for Use). Three additional titles-How German Is It, One American Photograph, and Standard Men’s Insoles (Adapted for Use)-can be introduced as ‘mistakes’ into the system of information distribution regarding the exhibi-tion.

Production notes for Models 2745, 1542, and 1316:6 pillows, 552.00€ (BRD); 6 linen pillowcases, 192.00€ (DDR); 3 linen sheets, 432.00€ (DDR); 3 duvets, 567.00€ (BRD); 2 linen duvet co-vers, 492.00€ (DDR); 2 yak-hair blankets, 772.00€ (BRD); 3 sets of pyjamas, 247.16€ (DDR); Model No. 2745 (Son) 3 days/9 hours,11,232.84€; Model No. 1542 (Mother), 3 days/24 hours, 3,852.62€; Model No. 1316 (Father), 3 days/24 hours, 3,852.62€.

The family picture is organised around three focal planes. This is a family of professionals, lifestyle models skilled in the art of producing the appearance of sleep. Each model is calibrating their performance to correspond to their specific position as it relates to the three planes of focus. To feign the visible conditions of sleep for hours, remaining motionless, with eyes closed, while a team of technicians calibrate lighting, adjust camera settings, maintain hair and makeup, and arrange set and wardrobe details for continuity and blocking, requires a great deal of discipline. In this ‘production play,’ in this Cold War drama, the cloak of labour provides cover for dreaming. The son, Model No. 2745, is positioned 105.5 cm away from the lens, and, unlike the mother and father, 2 is in sharp focus. Although he is a model, producing an image of sleep for the camera, and although his sleepwear has been pressed and prepared for this production, his garment appears to be several sizes larger than necessary. While this is readily apparent to anyone looking at the photograph, what is not so obvious is a detail that becomes clear upon the examination of the garment label: HANOI TOCONTAP VIETNAM 48. The sleepwear was rented from Adlershofer Fundus Kostüm- & Requisitenverleih in Berlin, a prop house specialising in props and costumes for period film and theatre productions set in former East Ger-many. But what about the mother and father? To focus is to assert a preference for one surface over another. What value or significance is as-signed to this focus and why is it privileged? What are the ideological implications of depth of field? What does the son’s isolation mean? To speak of one thing, it is necessary to remain silent in regard to another. A model is a representation of a system.

Please note that the text ‘Is every sentence containing the word ‘worker’ a socialist sentence? Is every picture in which a worker is depicted a socialist picture?’ should instead read: ‘Vietnam as Subject. Vietnam as Form. Vietnam as Genre.’ There are 54 characters in this quote, 4,721 characters in this letter, and 6 to 8 framed photographs, 6 hand-painted signs, 6 vitrines with archival materials, 2 digital videos, 2 mon-itors, 2 constructed walls, 2 Franz West sofas, 1 poster, 1 publication, 1,017.37 sq. ft. yards of East German wallpaper,3 507.3 sq. ft. of West German wallpaper, and 997.63 sq. ft. of seed pearl paint in this exhibition.

Amicably,

Christopher Williams

1 According to the Jugendarbeitsschutz (Youth Employment Protection) permit #56.4-J-23/19-Ht, filed by Rotznasen Kinder Modelagentur with Bezirksregierung Düsseldorf on September 25, 2019, legal exemption for the employment of children at advertising events (fashion show, fair) and advertising recordings (photo, film) limits labor of children six years and above to a maximum of three hours per day, between 8 a.m. and 10 p.m. These restrictions, while carefully observed during our production, work directly against the time and labour necessitated by the optical conditions of a large-format analogue photographic production.

2 The positions of each of the models in relation to the focal plane were as follows: Father: 231 cm from lens. Mother: 159 cm from lens. Son: 105.5 cm from lens. The image was photographed using an Arca Swiss M-series 8x10 camera with a Schneider-Kreuznach Symmar-S 6,8/360 lens. The aperture was set at f16 1/3.

3 Rauhfaser is a wall covering which consists of several layers of paper, in which texture-forming wood fibres are incorporated. Its omnipresence in Germany during the Cold War period, and its intersection with politics in a divided nation, is apparent in anything from installation photographs of exhibitions at Berlin’s Neue National-galerie and Kölner Kunstmarkt to production stills shot by Holger Meins on the set of Günter Peter Straschek’s 1968 film Ein Western für den SDS.

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About the Artist

In the 1970s, Christopher Williams studied at the California Institute of the Arts under the first wave of West Coast conceptual artists, including John Baldessari and Douglas Huebler, only to become one of his generation’s leading conceptualists. Williams’s work is a critical investigation of the medium of photography and more broadly the vicissitudes of industrial culture, in particular its structures of representation and classification. Using the process of reproduction as a point of entry, the artist manipulates the conventions of advertising, the superficiality of surface, and ultimately the history of Modernism. Deeply political, historical, and sometimes personal, the photographs are meant to evoke a subtle shift in our perception by questioning the communication mechanisms and aesthetic conventions that influence our understanding of reality.

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Also Exhibiting at David Zwirner

About the Gallery
Since opening its doors in 1993, David Zwirner has been home to innovative, singular, and pioneering exhibitions across a variety of media and genres. The gallery has helped foster the careers of some of the most influential artists working today, and has maintained long-term representation of a wide-ranging, international group of artists and estates. Based in New York with spaces in Chelsea and the Upper East Side, David Zwirner expanded to Europe in 2012 with a gallery in an eighteenth-century Georgian townhouse in London’s Mayfair district, and opened its first gallery in Asia in January 2018 in Central Hong Kong.
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