Wow, I am now old enough to open with that question. Sorry that took me by surprise. I have always done this, the origin is a long lost mystery to me but if I had to locate the beginning it probably lies somewhere between the early 90’s US East Coast punk/skate scene and opening Uplands Gallery in 2001.
They are crucial to the success of any gallery. Given the way we now relate to images and ideas, carrying an endless supply of them around in our pockets and bags for easy reference and discussion, the electronic image in art is now pretty diluted and doesn’t carry the weight it once did so the enthusiasts and collectors still value any opportunity to visit the art they spend so much time carrying around in their pockets.
As above. To visit the art in person, to speak with the dealer or artist. That was not necessarily the original impetus for art fairs, but it certainly feels the most obvious reason for their being today. The reasons are pretty straight forward in my opinion, and that’s why they still work.
If I were running a gallery who was performing regularly on the art fair circuit I would definitely be feeling those pressures. But the pressure created by attending fairs regularly is no more than the pressure on a gallery who is not attending.
I don’t think we will see any significant changes in the presentation model in the next decade, it will remain as it is now, large fairs in populated centres with large public attendance’s combined with a handful of smaller satellite events catering for specialised audiences. I think that’s how its going to stay for some time into the future.
Fantastic! Have you been to Mona! I think anyone who has visited knows that it was not a difficult transition to make, its such an incredible place and we are presenting some of the most dynamic and ambitious exhibitions in the region. I don’t miss the commercial gallery, I really enjoyed my time with all the amazing artists Blair and Tara and I worked with at üplands gallery, and its was great working with Vasili, but it was time for me to put my mind and energy into something else and that is Mona.
I don’t like to play favourites ahead of time, let’s see who looks good at the time.
Watch this space. —[O]