Press Release

And now for something narcissistic: We’re opening an exhibition of posters. Not just any posters, but only those that could be considered self-portraits. Which is to say: images of me taken by other people, designed by me, shaped by a studio, argued over, printed, and sent out into the world. If that qualifies as a self-portrait, then this show is full of them. The earliest poster is more than 30 years old. The most recent one was finished yesterday. —Stefan Sagmeister

Thomas Erben is thrilled to present his second exhibition with Stefan Sagmeister, a designer (b. 1962, Bregenz, Austria) whose transdisciplinary practice has been the subject of major institutional exhibitions since he founded Sagmeister, Inc. in 1993.

Most known for his album covers including for The Rolling Stones, Lou Reed or The Talking Heads, his wider work has sprung from a level of self reflection and philosophical inquiry unusual in his field. Projects like The Happy Show, 2012 (ICA Philadelphia, traveling), Beauty, 2019 (Museum Angewandte Kunst, Frankfurt, and MAK, Vienna) or Now is Better, which premiered at the gallery in 2021, exemplify his cross-over position as a designer, typographer and artist.

The exhibition focuses on posters using his likeness, an impulse stemming from Sagmeister’s desire—as a young designer emerging in the early ‘90s—to disrupt the sterility of modernism’s emphasis on form and function. However, it also recalls Austrian art’s long tradition of the body as a site of psychological investigation and radical social critique, exemplified by the work of Egon Schiele, the Vienna Actionists, Maria Lassnig or Vallie Export.

In the text accompanying the exhibition, aesthetic philosopher Keren Moscovitch elaborates:

“While his strategies are subversive, Sagmeister is less interested in ‘pushing against’, and more driven to ‘pull along’ in gestures that operate like infectious laughter. More than publicity stunts, Sagmeister’s performances show that the self is always complicit, always involved, and always undergoing a process of evolution. He draws from the Fluxus vocabulary of conflating ‘art’ and ‘life’, through which fluid, creative subjectivity endures an ever present process of transformation in concert with the groundedness of the physical body.

Throughout his career, Sagmeister has sought to bring design to the people in ways that enhance their experience of life rather than merely sell them products. The exhibition features collaborative posters that serve as portraits of friendships, and reveal the pleasures that can be found in making and thinking in community. Operating from a politics of generosity, and by bringing a deeply personal element into his designs, Sagmeister’s projects facilitate participation, empathy and joy.” — Stefan Sagmeister graduated in 1986 from the University of Applied Arts in Vienna (MAK), a breeding ground for the Wiener Werkstätte and its philosophy of the Gesamtkunstwerk. As a Fulbright Scholar, he then studied at the Pratt Institute, New York, receiving an MFA in 1988.

In addition to the aforementioned exhibitions, his work was shown in such venues as Museo Maz, Guadalajara, Mexico, and in Kiev, Ukraine (both 2025); A4 Art Museum, Chengdu, and K11 Museum, Shanghai (both 2024); Udem, Monterrey, Mexico (2023); Vorarlberg Museum, Bregenz, Austria, and Museo Franz Mayer, Mexico City (both 2022); Maat, Lisbon (2018); Museum of Vancouver (2015); Chicago Cultural Center; Jewish Museum, New York (both 2013); Israel Museum, Jerusalem (2010); Deitch Projects, New York (2008); Wolfsonian, Miami (2007); and Zero One Design Center, Seoul (2004), to name a few.

His work is in the collections of MoMA, New York, the Philadelphia Museum of Art, Art Institute of Chicago, SFMoMA, as well as many other international institutions.

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Installation Views

Installation view, from entrance.
Installation view, west wall.
Museum für Gestaltung, rich, 2003. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
AIGA Detroit, 1999. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
Les Arts Decoratifs, Paris, 2011. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
Take It On, SVA 2013. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
Matthias, SVA, 2004. Digital print on truecolor matte paper, 46 x 66 in., edition 9 (+3 AP)
Everybody Thinks They are Right, Esquire, Japan, 2005. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
GGG Gallery, Tokyo, 2023. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
Installation view, north wall.
Opening Card, Sagmeister Inc., 1993. Digital print on truecolor matte paper, 46 x 66 in., edition 9 (+3 AP)
Jessica, Sagmeister & Walsh, 2012. Digital print on truecolor matte paper, 46 x 66 in., edition 9 (+3 AP)
Installation view, east wall.
Cockroaches, Sagmeister & Walsh, 2015. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
Shanghai, 2024. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+ 3 AP)
Installation view, north wall.
Museum für Angewandte,Vienna, 2002. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
Bela, Maz Museo Guadalajara, 2025. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+ 3 AP)
GGG Gallery, Tokyo, 2011. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
Les Silos, Chaumont, 2004. Digital print on truecolor matte paper, 33 x 47 in., edition 9 (+3 AP)
Installation view, east wall with column.
High and Low, 2021. Contemporary inserts into historical painting, 25 1/2 x 25 5/8 in. Average life expectancy at birth in the UK from 1700 - 2020. Purple shape 1700: 37 years. Light blue shape 2020: 75 years
Concrete, 2025. Contemporary inserts into historical painting, 25 x 30 in. China has used as much cement 2020 - 2023 as the United States has used in the entire 20th century. Historic painting: Josef Rolf Knobloch, 1981 - 1964, view of Lake Starnberg.Source: Hannah Richie, Not The End of The World.
MS. MP, 2021. Contemporary inserts into historical painting, 25 1/2 x 25 5/8 in. First female representation in governments between 1920 and 2020. 1920 First female MP: 15%, 1940 First female MP: 27%, 1960 First female MP: 61%, 1980 First female MP: 82%, 2000 First female MP: 94%2020 First female MP: 97%
Anxiety, Awe, and Anger, 2025. Contemporary inserts into historical painting, 26 x 30 in. People dying from cardiovascular diseases, per 100,000 people in the US. 1960: 500 people, 1980: 320 people 2000: 200 people, 2020: 140 people. Data applied correctly. Historic painting: unknown painter, Dutch school, 2nd half of 17th century, woman on her deathbed. Sources: OurWorldinData, Cardiovascular diseases
Messing Around Again, 2025. Contemporary inserts into historical painting, 48 x 60 in. Average number of sexual partners, per country, from left to right. India: 3, 20, China: 3.1, 21, Australia: 13.3, 93, Turkey: 14.5, 100, Iceland: 13, 89, Mexico: 9, 62, Netherlands: 7, 48, Germany: 5.8, 40, UK: 9.8, 67, Denmark: 9.3, 64, Russia: 9, 62, South Africa: 12.5, 86, Norway: 12.1, 83, Italy: 11.8, 81, Sweden: 11.8, 81, Switzerland 11.1, 86, USA: 10.7, 73, Japan: 10.2, 70, Historic painting: Josef Willroider, Voralpenlandschaft, Austrian, Villach 1838 - 1915 Munich.Source of Data: WorldPopulationReview.com
About the Artist

Stefan Sagmeister received his MFA from the University of Applied Arts in Vienna (MAK) and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.

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About the Gallery

Established in 1996, Thomas Erben Gallery focuses on rediscovering and introducing artworks that expand or deviate from the media usually associated with an artist.

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Thomas Erben Gallery
526 West 26th Street, Floor 4, New York, United States
+1 212 645 8701
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Opening hours
Tuesday – Saturday
10am – 6pm
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