Press Release

Ten years after his last exhibition at Galerie Templon, the New York painter Will Cotton, famous for his depictions of all kinds of sweets, is unveiling a provocative and quirky exhibition at the gallery’s Brussels space: The Taming of the Cowboy.

In a nod to his country’s political schizophrenia in the midst of the electoral campaign, Will Cotton offers a new take on the myth of the cowboy, symbolising the conquest of the West. His large, ostensibly classical oil paintings portray a surprising encounter between triumphant cowboys and their fantastical steeds: pink unicorns.

The figure of the cowboy evokes a strong sense of American masculinity, associated with freedom, manifest destiny and a culture of violence. In contrast, the unicorn—particularly when pink—reminds us of a more contemporary mythology that has in recent years taken possession of the little girls’ section of toy and clothing departments everywhere. Questioning the notion of gender, the exhibition explores the relationship between the sexes along with the hyper-sexualisation of childhood, the notion of queer, and the LGBT movement, whose global mascot has recently become the rainbow unicorn.

The show features a group of oil paintings as well as new drawings in oil, sanguine and pencil inspired by his trips to Wyoming in the USA and Camargue in France. A variation on the cowboy-unicorn duo, these works on paper offer a humorous deconstruction of the question of representation.

In the world of Will Cotton, beautiful compositions and landscapes made of cascading sweet treats or mountains of meringue are not only an ode to the opulence of an idealised America or a lost paradise. They also mark a desire to question painting. His technically masterful style of painting explores the fluidity between different identities and cultural as well as artistic categories: popular icons versus classical painting, timeless myths versus advertising images.

Born in 1965, Will Cotton studied at the New York Academy of Art and fine arts school in Rouen. As well as Galerie Templon in Paris, he exhibited at the Mary Boone Gallery in New York and Jablonka Galerie in Cologne. His work has been exhibited worldwide, including at the San Francisco Museum of Art (2000), Seattle Art Museum (2002), Kunsthalle de Bielefeld in Germany (2004), CAPC in Bordeaux (2005), Chelsea Art Museum in New York (2006), Triennale Bovisa in Milan (2007), Musée Marmottan in Giverny (2008), Cornell University Museum (2014) and Orlando Museum of Art in Florida (2017). He is also known for his artistic experiments in a wide variety of fields, from patisserie (with La Durée) to music (project with singer Katie Perry, 2010) and fashion (What to Wear in Candyland project, Hudson Yard, New York, 2019).

Read More

Installation Views

About the Artist

Born in 1965 in the USA, Will Cotton lives and works in New York. The artist belongs to the generation of American painters who have taken the language of figurative style painting in a totally new direction. He works in his studio building giant confectionary-based assemblages, such as gingerbread houses, sweets, cake mountains and chocolate seas, opening the door to the creation of a new reality. Will Cotton sees his works as utopias that explore the notions of temptation and excess.

View Artist Profile

Also Exhibiting at Templon

About the Gallery

The gallery was founded in 1966 by Daniel Templon, who was then only 21. It first opened rue Bonaparte, in Saint-Germain-des-Prés in Paris, before moving in 1972 to its current location, rue Beaubourg, in the Marais, close to the Pompidou Center, which opened in 1977. Daniel Templon first gained recognition by exhibiting conceptual and minimal artists such as Martin Barré, Christian Boltanski, Donald Judd, Joseph Kosuth, Richard Serra. In the seventies and eighties, Daniel Templon was one of the pioneers of the contemporary art and introduced many important American artists to the French public: Dan Flavin, Ellsworth Kelly, Willem de Kooning, Frank Stella, Andy Warhol. The gallery quickly became one of the references in contemporary art in France. In 1972, Daniel Templon and Catherine Millet co-founded the monthly art magazine ART PRESS.

View Gallery Profile
Address
Veydtstraat 13A
Brussels
Belgium
Opening Hours
Tues - Sat, 11am - 6pm
(1)
Brussels Veydtstraat 13A
Templon
Veydtstraat 13A, Brussels, Belgium
+32 253 713 17
http://www.templon.com

Opening hours
Tues - Sat, 11am - 6pm
The art world in focus