P21 presents Choi Jeong Hwa's second solo exhibition with the gallery, SARORISARORIRATTA, from 28 August to 10 October, 2020. This exhibition marks the 3rd anniversary of the gallery and its inaugural exhibition with Choi Jeong Hwa. While the world is exhausted from the lengthy pandemic, Choi wishes to share messages of hope and recovery through his work. Like the way that the people of Goryeo cried out 'sarorisaroriratta' (literally 'Live, I will live') for their aspiration toward utopia, Choi erects daily-life monuments created with everyday objects to present those who are deeply craving a normal life with earnest hope.
Choi Jeong Hwa (b.1961) is an artist and designer whose work moves between the disciplines of visual art,graphic design, industrial design and architecture. His inspiration comes from popular culture and day-to-day life. This is reflected in his choice of media ranging from video, moulded plastic, shopping trolleys, real and fake food, lights, wires and kitsch artifacts. Best known for his large-scale inflatable sculptures—notably lotus blossoms—Choi's practice is marked by an irreverent take on cultural icons and materials that permeate our daily life. Large-scale outdoor sculptures crafted from diverse materials such as consumer goods, balloons, wires, as well as recycled and found objects are the hallmarks of Choi's playful repertoire. Choi has participated in many biennials of contemporary art, including the Arsenale Kyiv (2012), the 17th Sydney Biennial (2010), the Gwangju Biennale (2006), the Venice Biennale–Korean pavilion (2005), the Liverpool Biennial (2004), the Lyon Biennale (2003), the Yokohama Triennale (2001), the São Paulo Biennale (1998) and the Taipei Biennale (1998).
Press release courtesy P21.