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The Art World in Focus
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Choi Jeong Hwa

CHOI JEONG HWA

P21 Inaugural Exhibition_ Origin, Originality P21 22 September–22 October 2017 Seoul
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Press Release

Press Release P21 is pleased to announce the inauguration of its establishment with a solo exhibition by Choi Jeong Hwa, a celebrated international artist based in Korea. P21, a gallery and art agency dedicated to contemporary art created in present day by mid-career and rising artists, is strategically located in the heart of Seoul, Itaewon disctrict. P21 is a second brand of a parent company Park Ryu Sook Gallery which was conceived in an effort to evolve along the pace of current art market and bolster the program of the next generation. Installed in two separate storefront cubes, Choi Jeong Hwa’s newest works made for this exhibition respond to the gallery’s unique space. Choi, who is better known for his large-scale outdoor installations often using plastic as core medium, explores new dimensions as he works with aged materials to create intensively concentrated objects.

Installation Views

Exhibition view: Choi Jeong Hwa, Origin, Originality, P21(22 Sep - 22 Oct 2017). Courtesy P21.
Exhibition view: Choi Jeong Hwa, Origin, Originality, P21(22 Sep - 22 Oct 2017). Courtesy P21.
About the Artist

Using a wide variety of materials- from shopping trolleys to video to food, Choi Jeong Hwa’s playful practice comments on the priveleged status of art and its institution. His most well known installations are spectacular inflatable blooms. These colourful public works create a bridge between the modern world and the cosmological realm of Asian symbolism. The lotus, as a symbol of purity and divinity, is rewritten as an immortal icon of commodity culture. And avid collector of urban detritus, Choi Jeong Hwa is regarded as a founding member of the Korean Pop Art movement.

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Also Exhibiting at P21

All Exhibitions
Minjeong An, Jean-pierre Villafañe
MINJEONG AN, JEAN-PIERRE VILLAFAÑE Basel Social Club: Office 2026 P21
Basel Social Club 14–20 June 2026
Group Exhibition
GROUP EXHIBITION Balance in Motion P21 14 May–4 July 2026 Seoul
About the Gallery

P21 was established in 2017 by Soo Choi. Located in Itaewon district, a cultural hub in Seoul, the gallery opened with an inaugural exhibition by Choi Jeong Hwa and continues to promote compelling and original examples of international contemporary art. P21 is known for its unique exhibition space with two separate facades, respectively named P1 and P2, that enable artists to create site-specific works.

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Address
66, Hoenamu-ro
Yongsan-gu
Seoul
South Korea
Opening Hours
Tuesday – Friday
11am – 6pm

Saturday
12pm – 6pm
(1)
Seoul 66, Hoenamu-ro, Yongsan-gu
P21 contemporary art gallery in Seoul South Korea
P21
66, Hoenamu-ro, Yongsan-gu, Seoul, South Korea
+82 2 790 5503
http://p21.kr

Opening hours
Tuesday – Friday
11am – 6pm

Saturday
12pm – 6pm
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