ITABAMOE

By incorporating and developing diverse approaches to women’s images fostered in the advertising industry, itabamoe has reconstructed illustration as a subject of contemporary art, and transmitted in real time multifactorial images of “cool women” that changes through the passage of time. The process, in which the buried details of everyday life in the world of advertising becomes the core of subject, fits not only to the socio -cultural tendency of 20th century which redefines marginality (gender/race/third world), but also to the personal trajectory of the artist herself. While posing to reflect the era of social media, in which anyone can play a reading role, the pop as well as well-visualized painting of itabamoe powerfully affirms the briefs inherent in each individual and human excellence that constitutes the way of life.