Ocula Magazine   |   News   |   Market

After months of rumours, Frieze said the event will go ahead in September next year.

Frieze Confirms New Seoul Art Fair in 2022

Kukje Gallery & Tina Kim Gallery, Frieze New York (2–5 May 2019). Courtesy Ocula. Photo: Charles Roussel.

Frieze has confirmed it will launch a new art fair in Seoul. The inaugural event will take place at the Coex exhibition centre in Gangnam district from 2 to 5 September, 2022.

Frieze Seoul will feature around 100 galleries and focus on contemporary art. It will also include a Frieze Masters section.

'Seoul is a natural home for Frieze with its extraordinary artists, galleries, museums and collections,' said Victoria Siddall, board director of Frieze.

The event will be organised in partnership with the Galleries Association of Korea, whose existing fair, KIAF ART SEOUL, will take place alongside Frieze Seoul.

'In a period of high public interest in the Korean art market, the collaboration between South Korea's largest art fair and Frieze will confirm Seoul as a hub of the global art market,' added Dal-Seung Hwang, chairman of the Galleries Association of Korea.

Galerie Thaddaeus Ropac and KÖNIG Galerie both opened in Seoul recently, while Pace Gallery expanded its exhibition space in the city.

Frieze Seoul will compete with existing international fairs in the region including Art Basel in Hong Kong and Taipei Dangdai, but organisers of both fairs were confident all three could co-exist.

'Asia is a growing market with enormous potential, and there is certainly space for other fairs to open in the region, in the same way that we operate alongside other fairs in different parts of the world,' said a spokesperson for Art Basel.

Robin Peckham, co-director of Taipei Dangdai, also saw space for the new fair, telling Ocula Magazine, 'Taiwan and Korea are important markets within Asia, and both have strong domestic collector bases that provide excellent foundations for regional hubs.'

Those sentiments were backed up by galleries.

'Since we have a relatively large footprint in Asia and a robust local staff, participating in Frieze Seoul doesn't need to mean a trade-off with existing local fairs,' said Youngjoo Lee, Pace's senior director in Seoul. 'We plan to continue attending and supporting our other regional fairs too.'

'Asia is a very diverse region, and we are very much interested in exploring different fairs and meeting with the local audience in each country,' added Soo Choi, founder of Seoul's P21 gallery and managing director of König Galerie's new Seoul location.

She said Frieze's reputation would excite international galleries, but it would be important to help them communicate with the local audience and manage galleries' expectations 'since we are all in an unpredictable period, good or bad'.

'We are pleased to see that Frieze has chosen Seoul as the new venue in Asia, and I believe that the Frieze Seoul launch will bring about much meaningful change to Asian art fairs, and further the art market in Asia,' said Henna Joo, executive director of Korea's Arario Gallery.

Rumours Frieze would launch a fair in Seoul go back to at least September 2020, when Korea's Hankyoreh newspaper reported that a memorandum of understanding had been signed by Frieze and the Galleries Association of Korea.

Frieze Seoul builds on the company's existing fairs in London, New York, and Los Angeles. —[O]

Ocula discover the best in contemporary art icon.
Ocula discover the best in contemporary art icon.
Ocula Newsletter
Stay informed.
Receive our bi-weekly digest on the best of
contemporary art around the world.
Your personal data is held in accordance with our privacy policy.
Ocula discover the best in contemporary art icon.
Get Access
Join Ocula to request price and availability of artworks, exhibition price lists and build a collection of favourite artists, galleries and artworks.
Do you have an Ocula account? Login
What best describes your interest in art?

Subscribe to our newsletter for upcoming exhibitions, available works, events and more.
By clicking Sign Up or Continue with Facebook or Google, you agree to Ocula's Terms & Conditions. Your personal data is held in accordance with our Privacy Policy.
Thank you for joining us. Just one more thing...
Soon you will receive an email asking you to complete registration. If you do not receive it then you can check and edit the email address you entered.
Thank you for joining us.
You can now request price and availability of artworks, exhibition price lists and build a collection of favourite artists, galleries and artworks.
Welcome back to Ocula
Enter your email address and password below to login.
Reset Password
Enter your email address to receive a password reset link.
Reset Link Sent
We have sent you an email containing a link to reset your password. Simply click the link and enter your new password to complete this process.