General Idea was formed in 1969 by AA Bronson, Felix Partz and Jorge Zontal.Read More
AA Bronson, born Michael Tims, Vancouver, British Columbia, Canada (born 1946).
Felix Partz, born Ronald Gabe, Winnipeg, Manitoba, Canada, 1945–1994.
Jorge Zontal, born Slobodan Saia-Levy, Parma, Italy, 1944–1994.
The three artists worked and lived together until the deaths of Felix and Jorge in 1994.
Throughout its 25-year-long career, the Canadian group produced an important body of work in various media and formats, which continues to be a reference point for generations of artists around the world. Their works touch upon topics such as archaeology, history, sex, race, illness, and the myth of the group itself through self-portraits, a recurring subject of their production. General Idea began making AIDS-related works in 1987—they were pioneers in incorporating the issue of AIDS in art—and produced countless installations on this theme until Felix Partz and Jorge Zontal's deaths from AIDS-related illnesses in 1994.
General Idea founded Art Metropole, an artist archive and resource center, in Toronto in 1974 and published FILE Megazine between 1972 and 1989. The General Idea Archive is held at The National Gallery of Canada, Ottawa.
Text courtesy Esther Schipper.
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