Shana Moulton’s iconic performance persona, Cynthia, embodies the complexities of contemporary life. Emblematic of the deep-seated effects of mass consumption, Cynthia is bombarded with choices, confused by technology, and motivated by advertising. She exists in a state of perpetual searching—for physical wellness, knowledge, purpose. Allegedly simple tasks seem onerous and overwhelming, until her limitations kaleidoscopically open up into new realms of possibility.
In the two decades since creating her alter ego, Moulton has meticulously accessorised her world with such detail that ‘Cynthia’ has become synonymous with a distinct and instantly recognisable vocabulary. Moulton deftly combines aesthetic registers that are, on the surface, disparate and even antithetical to one another: spiritual iconography, medical devices, kitsch décor, art-historical references, pharmaceutical logos, clips from music videos. Found and self-shot images coalesce. As she plays with prescribed hierarchies of value, she both comments on the flattening results of corporatism and makes us see connections between different facets of culture in ways that are generative and profound.
Text by Erica Papernik Shimizu
Shana Moulton was born in Oakhurst (USA) in 1976. Her work has been shown at MoMA, New York (US) ; MCASB, Santa Barbara (US); Kunsthaus Glarus, Switzerland (CH); Zabludowicz Collection, London (GB); Galerie Gregor Staiger, Zurich (CH); New Museum, New York (NY) ; MOCA Cleveland, Cleveland (US); Palais de Tokyo, Paris (FR); UCCA, Beijing (CN); Museum of Modern Art Warsaw, Warsaw (PL); Lyon Biennale, Lyon (FR); Migros Museum für Gegenwartskunst, Zurich (CH); Institute of Contemporary Art, Philadelphia (US); Hammer Museum, Los Angeles (US), amongst others.
Courtesy Crèvecoeur

A respected voice in contemporary art discourse.
Focusing on ambitious storytelling and insightful art-world commentary. Ocula Magazine publishes in-depth interviews, critical essays and timely analysis on the artists, exhibitions and ideas driving the global art world.
Learn more about Ocula Magazine
Showcasing the best of the art world.
Ocula partners with galleries from around the world to highlight their artists, artworks and exhibitions. Gallery membership is by application and invitation, with each member vetted by an independent panel.
Learn more about Ocula Membership
Specialises in the sale of major artworks.
Led by a team with deep ties to the world’s leading auction houses, galleries and collectors. Ocula’s advisory team offers bespoke services to high-net-worth clients from around the world who are looking to acquire the best of contemporary and modern art.
Learn more about our team and services