
Galerie Greta Meert is pleased to present its 8th solo exhibition by John Baldessari (1931, National City, lives and works in Los Angeles, California).
While Baldessari’s previous works have frequently incorporated fragments from black and white film stills and dialogues, he moves away from film sources and works with the history of painting for the “Complementary Color” series (yellow and purple are complementary colors). He pays tribute to old and modern mas-ters by borrowing details of their works in ways that make his creative ancestors seem especially current.
Baldessari visited many years ago the Giotto frescos in the Arena (Scrovegni) Chapel. He was struck by “the simplicity of his forms – they are so strong and solid.” “His sen-sibility looks so modern to me. No elaboration, no ornamentation, very direct.” Some of these scenes, mostly biblical, shape Baldessari’s Purple series, which are canvases inkjet printed with a pared-down or fragmented images in dark purple with names of different hues at the bottom edges. Here, images and words are at odds – a classic Baldessari technique for prompting viewers to question their own assumptions about the trustworthiness of the visual world, the written word or both.
Works from the yellow series display images of everyday objects paired with object names at the bottom edge. The painted quotidian object, which normally does not have any correlation with the color yellow, is painted solely in yellow. The object name written at the bottom edge, usually associated with this hue, has no direct relationship to the visually represented object. Once again, the images and words are at odds as seen throughout Baldessari’s practice and prompts the viewer to question their own assumptions about the trustworthiness of the visual world, the written word or both.
Courtesy Galerie Greta Meert










Initially trained as a painter, Baldessari began experimenting with text and photography and incorporating them into his work in the mid-1960s, evolving his practice through the 1970s into printmaking, film, books, sculpture and installation. He developed a body of work that demonstrated and disclosed the narrative potential of images and their associative power with text and language. Considered one of the founders of conceptual art, John Baldessari was a hugely innovative force in contemporary art. His use of appropriation, erasure, alteration, and montage to disrupt a narrative or to construct an entirely new meaning out of recombined fragments has been utilised in disparate ways in different bodies of works spanning his career.


Over the past 30 years, Galerie Greta Meert established itself as one of Brussels’ leading contemporary art galleries. Founded in 1988 as Galerie Meert Rihoux, it was subsequently renamed after its founding director Greta Meert in 2006. Located in the center of Brussels, the gallery occupies a five-story Art Nouveau building designed by Louis Bral and renovated for the gallery by renowned Belgian architects Hilde Daem and Paul Robbrecht. Since 2012 three floors of the building are dedicated to exhibitions, making it possible to maintain an expanded exhibition schedule.

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