
MASSIMODECARLO Pièce Unique is pleased to present Pareidolia, an exhibition of new paintings by London-based artist Daniel Crews-Chubb.
The show takes its title from a phenomenon most people have experienced without having a word for it: the momentary conviction that a water stain is a face, that a rock formation holds a figure, that something inert is looking back. Pareidolia is the brain doing what it was built to do - imposing sense on noise, pattern on chaos.
Standing in front of these works, recognition arrives before intention does. A jaw surfaces through layers of poured ink and smeared oil; an eye socket holds its place for a second before the charcoal lines around it pull apart into something else entirely. This is not ambiguity as a stylistic choice but as a structural condition. “The paintings are illusionistic,” Crews-Chubb has said, “walking a tightrope between figuration and abstraction.”
Crews-Chubb rarely uses brushes. Paint goes on with his hands, pressed and sculpted directly into the surface. Sand is embedded into the canvas. Fragments of other works from the studio are collaged in, torn back, reworked. The charcoal lines that finally trace the contours of a face are drawn last, or near last, over weeks of accumulated decisions - giving each painting what he calls its “patina,” a record of everything it took to arrive at the image.
For this exhibition, conceived in close dialogue with the particular intimacy of Pièce Unique, Crews-Chubb presents three works. Immortal XXXVIII and Immortal XXXIX (2026) are two large-scale paintings from an ongoing series that draw not on any specific statue or source but on something more like cultural memory - the accumulated impression of Greek, Roman, and pre-Columbian figures encountered in museums and on travels, monumental but worn, authoritative but eroding. Mask XXIV (2026), smaller and more frontal, pushes the question further: how little does a face need to give before it is recognised? Crews-Chubb’s interest in Cubism - in Braque’s Woman with a Mandolin, in Picasso’s Portrait of Daniel-Henry Kahnweiler - is visible here, in the way multiple viewpoints collapse into a single unstable surface, the image almost disappearing into its own making.
What makes these paintings linger is the discomfort of being implicated in them. Pareidolia is usually described as a cognitive quirk, a misfiring of pattern recognition - but Crews-Chubb treats it as something closer to a defining condition of consciousness, the proof that the mind cannot encounter the world neutrally. To look at these paintings is to watch that process happen in real time: the figure assembles itself out of ink and sand and charcoal, and the accumulated pressure of a hand, and the brain reaches toward it involuntarily, helplessly, the way it has always reached toward faces.
Courtesy MASSIMODECARLO.










British artist Daniel Crews-Chubb is known for his experimental collage, which consists of materials such as paint, spray paint, sand, charcoal, and pastel. Drawing from an array of sources across Modernist painting and social media, Crews-Chubb creates heavily layered, abstracted, and expressive canvases.




MASSIMODECARLO Pièce Unique opened in a historical building at 57 Rue de Turenne on February 2021. It has been renovated by acclaimed Japanese architect Kengo Kuma in collaboration with PiM.studio Architects. MASSIMODECARLO Pièce Unique offers a flexible, dynamic, and upbeat program of single-work exhibitions, visible day and night through its glass window. The gallery is born from the purchase of the “Pièce Unique” brand, an adventurous space by iconic gallerist Lucio Amelio that he opened in Paris in 1989 designed with Cy Twombly. MASSIMODECARLO Pièce Unique will respect and recast into the 21st Century the legacy of this historical project, renewing its original idea, infusing a new perspective, and offering an alternative exhibition model for the contemporary art system.
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