Simon Fujiwara's early installations and narrative performances (2008–2012) largely traced his own identity formation as a multi-part auto-fiction presented through the re-staging of his own childhood events, reconstructions of historical places associated with his conception and the mythologising of his origins as an artist. His work can be seen as a complex response and sometimes critique of the increasing cultural obsession with self-presentation that new technologies offered to his generation. Working often in collaboration with others in the telling of supposedly personal stories, Fujiwara's work explores the concept of the contemporary individual–self-determined, self-narrativised, unique–and presents a highly contingent notion of the self that can only be defined through the participation of others.
