
Barbara Kruger’s Untitled (Shafted) features her distinctive use of advertising text and sharp, poetic phrases that criticize consumerism, misogyny, power, and desire. Commissioned by LACMA in 2008, this monumental installation occupies the full elevator shaft of BCAM and utilizes the architecture to a powerful end. While visitors wait for the elevator to arrive—on any of the three floors—they are visually bombarded with messages about consumption and consumerism.
Beginning at the top, the George Orwell quote “If you want a PICTURE of the future, imagine a boot stomping on a human face, forever” is emblazoned amid an image of a man’s eyes. Then a litany of common products run the length of the shaft and are bisected by the phrase “PLENTY SHOULD BE ENOUGH—RIGHT?” Vibrant red punctuated with bands of black and white text grant Kruger’s work a commercial-savvy punch that aims right at the heart of society’s power structures.





Barbara Kruger is an American artist well known for her provocative text-and-image collages that confront power, consumerism, and identity.


Founded in 1965, the Los Angeles County Museum of Art (LACMA) is a cornerstone of cultural life in California and the largest art museum in the western United States, with a collection of more than 150,000 objects spanning ancient to contemporary art. Reflecting the city’s diverse communities, LACMA has developed particular strengths in Asian art, Latin American art—from pre-Columbian works to modern and contemporary practice—and Islamic art, alongside significant holdings in European and American art, photography, film and media, decorative arts, and design. Together, these collections position LACMA as a key destination for visitors seeking major art museums in Los Angeles.

A respected voice in contemporary art discourse.
Focusing on ambitious storytelling and insightful art-world commentary. Ocula Magazine publishes in-depth interviews, critical essays and timely analysis on the artists, exhibitions and ideas driving the global art world.
Learn more about Ocula Magazine
Showcasing the best of the art world.
Ocula partners with galleries from around the world to highlight their artists, artworks and exhibitions. Gallery membership is by application and invitation, with each member vetted by an independent panel.
Learn more about Ocula Membership
Specialises in the sale of major artworks.
Led by a team with deep ties to the world’s leading auction houses, galleries and collectors. Ocula’s advisory team offers bespoke services to high-net-worth clients from around the world who are looking to acquire the best of contemporary and modern art.
Learn more about our team and services