MONA Announces Brown Thursday, Their ‘Shittest Live Shopping Event’
The impish art museum has also released dates for next year's Mona Foma and Dark Mofo festivals.
Wim Delvoye, Cloaca Professional (detail) (2010). Mixed media. 275 x 710 x 175 cm. Collection MONA, Hobart. Photo: MONA/Rémi Chauvin. Courtesy MONA Museum of Old and New Art, Hobart, Tasmania, Australia.
In a parody of the imminent Black Friday sales, the Museum of Old and New Art (MONA), Hobart will sell items from their gift shop at a discount on Thursday 25 November.
Brown Thursday will take the form of a live stream of Wim Delvoye's gastro-intestinal machine Cloaca Professional (2010), which mechanically and chemically digests its morning meal over a four-hour period before excreting what resembles human waste.
During the livestream, discounts and deals on items from the museum's gift shop including 'cunt soaps, museum apparel and other gifts' will be revealed.
The biggest offer, according to the museum, will be revealed letter-by-letter as Cloaca Professional evacuates its robot bowels and remain valid for only a limited time.
The livestream will be shared on the museum's Facebook and Instagram from 11am to 2pm Australian Eastern Standard Time.
Dates and details of two festivals affiliated with the museum have also been announced.
Mona Foma—MONA's summer festival of music and art— will take place in two Tasmanian cities over two weekends. It will first visit Launceston from 21 to 23 January before travelling south to Hobart from 28 to 30 January. Rock band Midnight Oil will play at the festival, with the full 2022 program to be announced on 3 December. Tickets go on sale from 6 December.
Last week it was confirmed that Hobart's midwinter festival Dark Mofo—a project of MONA that's supported by the Tasmanian Government—will go ahead from 15 to 22 June.
'After the death of the 2020 festival, and a near death experience in 2021, we're beginning the next era of Dark Mofo by exploring the ideas of rebirth, reincarnation, and new life,' said Dark Mofo Creative Director Leigh Carmichael.
Dark Mofo's 2022 programme will be announced in the southern hemisphere's autumn. —[O]
