Simon Fujiwara's early installations and narrative performances (2008–2012) largely traced his own identity formation as a multi-part auto-fiction presented through the re-staging of his own childhood events, reconstructions of historical places associated with his conception and the mythologising of his origins as an artist. His work can be seen as a complex response and sometimes critique of the increasing cultural obsession with self-presentation that new technologies offered to his generation. Working often in collaboration with others in the telling of supposedly personal stories, Fujiwara's work explores the concept of the contemporary individual –self-determined, self-narrativised, unique–and presents a highly contingent notion of the self that can only be defined through the participation of others.
Text courtesy Esther Schipper.
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