ASIA NOW is Europe's first boutique art fair devoted to contemporary Asian art. Since 2016, ASIA NOW takes place every year in a Parisian mansion at 9 Avenue Hoche during Paris Art Week in October.
As with other regions, there remains a need to develop knowledge of both contemporary and modern art from Asia beyond the territory, not to mention a market for it. In Paris, these needs appear to be driving an expansion that is only just getting started.