PRISCILLA BRACKS
While Priscilla Bracks’ lenticular prints are increasingly the subject of critical attention both nationally and internationally, they represent only a fraction of her wide-ranging practice. Forming part of an on-going series entitled ‘Making the Empire Cross’, the prints are an example of Bracks’ artistic approach, which allows the work’s meaning to develop through its form.
At different times therefore, a diverse array of media, including photography, digital illustration, and installation, have been co-opted by this artist for their particular effect: the lenticular photographic process, for example, insistently incorporates two viewing positions into a work, and is seen to change from different angles. The effect is to destabilize the image, and render as problematic any ideas of prescribed meaning.
Whether viewed in the gallery, or embedded as part of her endlessly fascinating faux-pop web-site, Bracks’ aim is to produce work that is thought-provoking in its ambivalence. The colourful, and seemingly playful, comic-book characterizations lifted from mass-mediated popular culture only mask the artist’s serious intent to draw attention to the forces that insidiously shape our culture. If such work is at times confronting, it has succeeded.
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