
Ed Ruscha has consistently held up a mirror to American society by transforming some of its defining attributes—from consumer culture and popular entertainment to the ever-changing urban landscape—into the very subject of his art. In 1956, Ruscha left Oklahoma City to study commercial art in Los Angeles, where he drew inspiration from the city’s architectural landscape—parking lots, urban streets, and apartment buildings—and colloquial language.
As his first comprehensive, cross-media retrospective in over 20 years, ED RUSCHA / NOW THEN traces Ruscha’s methods and familiar subjects throughout his career and underscores the many remarkable contributions he has made well beyond the boundaries of the art world. The exhibition includes his early works produced while traveling through Europe, his installations—such as the_Chocolate Room and the_Course of Empire presented at the Venice Biennale in 1970 and 2005, respectively—and his ceaseless photographic documentation of the streets of Los Angeles beginning in 1965.
Best known for his word paintings, since the 1950s Ed Ruscha has been examining the iconography of popular culture and emblems of Americana through drawings, paintings, prints, photographs, and artist’s books often characterised by the use of bold typefaces and bright colours.



Founded in 1965, the Los Angeles County Museum of Art (LACMA) is a cornerstone of cultural life in California and the largest art museum in the western United States, with a collection of more than 150,000 objects spanning ancient to contemporary art. Reflecting the city’s diverse communities, LACMA has developed particular strengths in Asian art, Latin American art—from pre-Columbian works to modern and contemporary practice—and Islamic art, alongside significant holdings in European and American art, photography, film and media, decorative arts, and design. Together, these collections position LACMA as a key destination for visitors seeking major art museums in Los Angeles.

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