
Don McCullin shot by Juergen Teller for Givenchy SS27. Courtesy of Givenchy.
Ahead of Givenchy’s recent presentation at Paris Fashion Week Men’s, creative director Sarah Burton enlisted photographer Juergen Teller to capture art world names sporting her first menswear collection for the luxury brand.
The spring/summer 2027 men’s campaign features images of photojournalist Sir Don McCullin, filmmaker and musician Don Letts, and painter Danny Fox, all wearing outfits they selected from Burton’s collection.
The designer is known for stressing the overlap between menswear and womenswear, stating in an interview with Women’s Wear Daily that dressing men is “very much like the women’s process”. She added: “But what I really wanted this collection to show is the multifaceted side of men, so it’s not just one man, it’s many men, and it’s also multigenerational.”
While Burton is renowned for her menswear tailoring—which explains the collection’s focus on sharp lapels and neat lines—Teller’s most well-known work is arguably Young Pink Kate, London (1998). The image of supermodel Kate Moss lying in bed, her dyed pink hair splayed out across a pillow, remains inescapable online more than 20 years after it was taken.
Captured across different locations in London, Don Letts—perhaps best known for his bringing together of the punk and reggae scenes of the 1970s and his collaborations with The Clash—wears a golden floral overcoat, white trousers with matching rubber-soled sneakers in one snap. In another shot, he is styled in a white 1970s-inspired suit and stands in a meadow of daisies.
McCullin, the famed anti-war photographer who recently announced his last-ever photobook, is captured in two Prince of Wales power suits: one grey, one black, and holding—presumably his own—film camera. Meanwhile, Cornwall-born artist Danny Fox, who is represented by Saatchi Yates, is topless beneath a bright yellow overcoat and high-waisted trousers, revealing a tattooed chest.
The combination of art and luxury fashion in campaigns has been particularly prevalent of late. Jordan Wolfson recently collaborated with Prada for its S/S 2026 campaign, I,I,I,I am…. for which Wolfson animated giant, bird-like creatures interacting with a cast of actors and brand ambassadors, including Nicholas Hoult, Damson Idris, Carey Mulligan and Hunter Schafer.
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