Art and Luxury Join Forces as Tiffany’s Partners up with Frieze London

Frieze London 2025 15–19 October 2025

As London’s October art season quickly approaches, famed Manhattan jewellery and design house Tiffany & Co. has announced a partnership with Frieze London, becoming the first brand partner for its Artist-to-Artist initiative. 

Now in its third year, the Artist-to-Artist section platforms emerging artists nominated by well-established names. 

Frieze London director Eva Langret was thrilled to welcome the jewellery house as the first Artist-to-Artist sponsor. ‘Their support strengthens a program that celebrates creative dialogue and peer-to-peer recognition and ensures that emerging voices continue to be championed on a global stage,’ she said.

American sculptor Ilana Harris-Babou, New York-based photographer Katherine Hubbard, Mexican-American artist René Treviño, British painter Neal Tait, Indian artist T. Venkanna, and Mexican painter Ana Segovia will all present solo exhibitions in this section at Frieze London 2025 in Regent’s Park, having been selected respectively by Camille Henrot, Nicole Eisenman, Amy Sherald, Chris Ofili, Bharti Kher and Abraham Cruzvillegas. 

Frieze is no stranger to luxury partnerships—its Focus section for emerging galleries is sponsored by Italian fashion brand Stone Island, while motor juggernaut BMW has been commissioning artists for the fair since at least 2017.

In recent years, Tiffany’s has also commissioned major contemporary artists like Rashid Johnson, Vik Muniz, Michelangelo Pistoletto and Damien Hirst for work in its flagship stores and iconic window displays. Last October, Tiffany’s partnered with Harper’s Bazaar for their annual Bazaar Art magazine and party, coinciding with Frieze week. 

The announcement comes as the lines between the art and luxury industries become increasingly blurred. This time last year, Walpole, the official body for the British luxury sector, published a report on the state of London’s industry, in which 95 percent of respondents from luxury brands agreed that ‘association with art and culture’ was ‘important’ or ‘very important’. —[O]

Main image: Ana Segovia, Me duelen los ojos de mirar sin verte: closeup 11 (2025) (detail). Courtesy the artist and kurimanzutto, Mexico City/New York.