
44.49.82 takes its title from the international dialling codes of the United Kingdom (+44), Germany (+49), and Korea (+82). It is derived from 44.82, the title of a group exhibition that Sunhce Choi curated in London twenty years ago, which introduced Korean artists active in the UK at the time. Two decades later, this exhibition expands that original concept by including Germany, reflecting the broader geography in which these artistic journeys have since unfolded.
This exhibition is both a reunion of the artists with whom we first formed meaningful connections in London, and a reflection on the two-decade trajectory through which Choi and Lager have introduced Korean contemporary art to Europe. In the early 2000s, awareness of Korea within the European art world was limited, and many exhibitions relied solely on our shared conviction, energy, and persistence, often under modest or challenging circumstances. Yet the seeds planted during those early years took root. Artists we encountered and championed have grown into significant voices today. One such example is Ayoung Kim, whom we first met at her graduation show and who has since become one of the most acclaimed Korean artists on the global stage.
The opening of Choi & Lager in Cologne in 2012 marked a moment of expansion, enabling us to broaden our activities across Europe. Now, following the evolution of Choi&Lager into Choi&Choi and Jari Lager, this becomes our first joint exhibition again making this group show of Korean artists especially meaningful. Our journey has been shaped by passion, dedication, and sincerity, and above all, by the artists who have walked alongside us.
We hope this exhibition provides a moment to look back on this shared history, while also engaging with the diverse perspectives through which Korean artists observe and interpret Korean society and how these reflections resonate, transform, and find new meaning within the European context. May this encounter offer a renewed space for cultural connection and dialogue.















The beginning of the JARILAGER Gallery traces back to 1998 when Jari Lager first opened his artist run space VTO in the East End of London, while also working at the LISSON Gallery, this was followed with the opening of UNION Gallery in 2003 on Union Street at Bankside near the Tate Gallery.

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