Ocula Magazine   |   News   |   Galleries

Koons sent letters to Larry Gagosian and David Zwirner on Friday announcing his departure from their galleries.

Jeff Koons and Pace Gallery Make It Exclusive

Jeff Koons, Dolphin (2007–2013). Mirror-polished stainless steel with transparent colour coating. 51.12 x 199.07 x 95.25 cm © Jeff Koons. Courtesy Gagosian.

Pace Gallery announced on 27 April that it now represents Jeff Koons exclusively. Pace will exhibit a Koons sculpture at their Palo Alto gallery in 2022, and present a solo show in New York in 2023.

'Sometimes professionally in life we can find ourselves at a crossroads,' Koons said. 'Going through the last year or so and having the opportunity to reflect on what I would like to achieve with my life's work in order to bring it to its fullest potential, I have decided that a change in the environment in which my work is viewed and supported would be a positive thing at this time.'

A maestro of kitsch, Koons became the most expensive living artist when his one-metre-tall stainless steel 'inflatable' sculpture Rabbit (1986) sold at Christie's for $91.1 million.

'He perceived a cultural shift decades before any of us knew it was underway by propelling through the barrier of elitism that was ringfencing the art world,' said Marc Glimcher, CEO and President of Pace Gallery.

Koons was previously represented by Gagosian Gallery and David Zwirner.

'We have always respected Jeff's freedom; he really is a free agent,' said Zwirner.

Gagosian described the new partnership as 'a good fit', according to the New York Times.

When Pace opened its eight-storey mega gallery in 2019—at the same time Zwirner and Gagoisan were scaling up in New York—former gallerist Howard Read told the newspaper, 'they're all out to see who can represent Jeff Koons for the longest'.

São Paulo-based abstract painter Marina Perez Simão and New York-based hyperrealist painter Damian Loeb also joined Pace Gallery this year.

Perez Simão's first solo show at Pace, Tudo é e não é, concluded in New York on 24 April. She is co-represented by her gallery in Brazil, Mendes Wood DM.

Loeb is co-represented by Pace and Acquavella Galleries, New York. His inaugural solo show with Pace, Wishful Thinking, will run from 19 May to 2 July in Palo Alto. —[O]

Ocula Logo
Ocula Newsletter
Stay informed.
Receive our bi-weekly digest on the best of
contemporary art around the world.
Your personal data is held in accordance with our privacy policy.
Subscribe
Get Access
Join Ocula to request price and availability of artworks, exhibition checklists and build a collection of favourite artists, galleries and artworks.
Subscribe me to the Ocula newsletter.
I agree to Ocula's Terms & Conditions.
Your personal data is held in accordance with our Privacy Policy.
Do you have an Ocula account? Login
Thank you for joining us. Just one more thing...
Soon you will receive an email asking you to complete registration. If you do not receive it then you can check and edit the email address you entered.
Close
Thank you for joining us.
You can now request price and availability of artworks, exhibition checklists and build a collection of favourite artists, galleries and artworks.
Close
Welcome back to Ocula
Enter your email address and password below to login.
Login
Don't have an account? Sign Up
I forgot my password
Reset Password
Enter your email address to receive a password reset link.
Reset Link Sent
We have sent you an email containing a link to reset your password. Simply click the link and enter your new password to complete this process.
Login