Cruz was born in Guarapuava, in the Southern State of Paraná, in 1954. Although Cruz has lived in the United States for more than thirty years, much of his work in photography has focused on the people and landscape of Brazil. He was awarded a Guggenheim Fellowship in 1996 for Faces of the Rainforest, a project documenting the life of indigenous people in the Brazilian rainforest from 1995 to 2000. Cruz shares his time between his studios in New York City and São Paulo.

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