
Sprüth Magers presents FOREVER, a new site-specific work by Barbara Kruger. For this installation, which occupies all four walls and the floor of the Berlin gallery’s main exhibition space, the artist has created one of her immersive room-wraps and several new vinyl works. Their boldly designed textual statements on the nature of truth, power, belief and doubt embody the distinctive visual language that Kruger has developed over the course of her forty-year career. This exhibition at Sprüth Magers, Berlin, marks exactly three decades since her first solo show at Monika Sprüth Gallery in Cologne.
Since the late 1970s, Kruger has established herself as one of the most influential figures in contemporary art. Beginning with her earliest works, for which she combined language with mass media imagery culled from books and magazines, she has turned a critical eye toward consumerism, desire, political will, and the often-hidden mechanisms of power operating within contemporary society. In the mid-1990s, Kruger produced her first multichannel video works and room-wrappings, tapping into a long-standing interest in architecture and expanding the scale of her installations to envelop viewers in disorienting, but thought-provoking, environments. Her exhibition in Berlin extends these investigations, which are as timely as ever in a moment pervaded by pseudo-facts and alternative realities.
Barbara Kruger (born 1945, Newark) lives and works in Los Angeles and New York. She was awarded the Golden Lion for Lifetime Achievement at the 51st Venice Biennale in 2005. Solo shows include National Gallery of Art, Washington, 2016, High Line Art, New York, 2016, Modern Art Oxford, 2014, Kunsthaus Bregenz, 2013, Pinakothek der Moderne, Munich, 2011, Schirn Kunsthalle, Frankfurt, 2010, Gallery of Modern Art, Glasgow, 2005, Whitney Museum of American Art, New York, 2000, Museum of Contemporary Art, Los Angeles, 1999, Serpentine Gallery, London, 1994, Musée d’art contemporain, Montreal, 1985 and Kunsthalle Basel, 1984. Group shows include those at V-A-C Foundation, Palazzo delle Zattere, Venice, 2017, Hammer Museum, Los Angeles, 2014, Biennale of Sydney (2014), Museum Ludwig, Cologne, 2013, Stedelijk Museum, Amsterdam, 2010, Museum of Modern Art, New York, 2007, 2009, 2010, Palazzo Grassi, Venice, 2006, MCA Chicago, 2004, Tate Liverpool, 2002, Centre Pompidou, Paris, 1988 and Solomon R. Guggenheim Museum, New York, 1987.
Born in Newark, New Jersey in 1945, Barbara Kruger began her career as an editorial designer, followed by a picture editor at Condè Nast Publications. She started making art in the early 1970s and gradually developed her unmistakable and unique formal language using a powerful combination of image and text.
Sprüth Magers has expanded from its roots in Cologne (Germany) to become an international gallery dedicated to exhibiting the very best in groundbreaking modern and contemporary art. With galleries located in Berlin Mitte, London’s Mayfair and the Miracle Mile in Los Angeles–as well as an office in Cologne and an outpost in Hong Kong–Sprüth Magers retains close ties with the studios and communities of the German and American artists who form the core of its roster.

A respected voice in contemporary art discourse.
Focusing on ambitious storytelling and insightful art-world commentary. Ocula Magazine publishes in-depth interviews, critical essays and timely analysis on the artists, exhibitions and ideas driving the global art world.
Learn more about Ocula Magazine
Showcasing the best of the art world.
Ocula partners with galleries from around the world to highlight their artists, artworks and exhibitions. Gallery membership is by application and invitation, with each member vetted by an independent panel.
Learn more about Ocula Membership
Specialises in the sale of major artworks.
Led by a team with deep ties to the world’s leading auction houses, galleries and collectors. Ocula’s advisory team offers bespoke services to high-net-worth clients from around the world who are looking to acquire the best of contemporary and modern art.
Learn more about our team and services