Chanel Partners with M+ Museum on Moving Image Programme

The curatorial partnership is the luxury brand's first with a Hong Kong institution.

Chanel has announced a three-year curatorial partnership with Hong Kong's M+ museum beginning this month.

It will support M+'s moving image programme including providing funding for the position of lead curator for moving image. The position is currently occupied by Silke Schmickl.

Schmickl noted that 'the partnership allows us to kick off two important initiatives to research and preserve the work of some of Asia's most significant film artists.'

Chanel will back a new film restoration programme focused on preserving Hong Kong's cinematic heritage and the Asian Avant-Garde Film Circulation Library, a research and collecting initiative that will highlight generations of pioneering Asian film artists.

The partnership will also back programmes to restore forgotten classics, and showcase works by contemporary video artists and filmmakers.

Chanel's global head of Arts & Culture, Yana Peel, said that through the partnership, 'we hope to create opportunities for an emerging generation of moving image artists from Hong Kong and the region to imagine the next.'

Chanel has previously collaborated with M+ on smaller moving image projects. In 2022, the French luxury brand supported screenings of Mark Cousins' 14-hour documentary Women Make Film (2018) accompanied by educational film-making classes.

M+ Director Suhanya Raffel, described Chanel's backing as 'instrumental in pushing the boundaries of M+'s curatorial endeavours in moving image and promoting the vitality of our rich film heritage to the global audience.' —[O]