Pantone Declares Peach Fuzz Colour of the Year 2024

News Pantone Names Viva Magenta Its 2023 Colour of the Year Sam Gaskin

Colour services company Pantone has named Peach Fuzz 13-1023—a hue that suggests sorbet, blush, beaches, and Jack Black’s music video for the Mario movie song ‘Peaches’—its colour of the year for 2024.

The colour appears in Xu Zhen‘s edible-seeming ‘Under Heaven’ paintings, Patricia Piccinini‘s silicone sculptures depicting otherworldly intimacy, Judy Millar‘s abstract paintings, and Sylvie Fleury‘s acrylic on canvas and wood makeup compacts.

Pantone Colour Institute’s Executive Director Leatrice Eiseman described it as ‘a shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.’

Alluding, perhaps, to wars in Gaza and Ukraine along with high inflation and interest rates globally, Pantone said ‘at a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future.’

Barbiecore pink was among the most referenced colours on social media in 2022 and 2023 but last year Pantone named its colour of the year Viva Magenta 18-1750, a shade widely used by artists such as Anish Kapoor and Louise Bourgeois.

‘We love the impactful statement made by Barbiecore,’ Pressman continued, ‘but we feel that this is the bigger picture play,’ they said. —[O]

Main image: Peach Fuzz, Pantone's 2024 colour of the year.